To create a brand identity for BeyondHR incorporating the new name with a clever, friendly visual direction.
The logo type was created using elements ‘BeyondHR’ + ‘Support’ + ‘Eye’ + ‘People’. From this we built a clever device, which houses a person in the negative space of the ‘O’. This represents that BeyondHR are people centric in everything that it does. Designed at Kaizen Brand Evolution