Whiterock Finance are an independent alternative funding company based in Belfast, Northern Ireland. Previously named Whiterock Capital Partners, our brand audit project was undertaken to reposition the business within current and new markets.
The logo was created using elements ‘W’ + ‘ Whiterock’ + ‘Money clip’. From this we built a clever Rock device crafted from the negative space of the logo. This represents a strong foundation to help support your business. Designed at Kaizen Brand Evolution.